August 25, 2012

Zips Athletics to Hold Social Media Night for Aug. 30 Football Opener

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Zips Athletics Social Media Directory
MAC Football Social Media Road Tour
Zips RooWards Social Rewards

AKRON, Ohio
– The University of Akron Department of Athletics will play host to its inaugural Social Media Night when the Zips football team opens the season on Thursday, Aug. 30 versus Central Florida at InfoCision Stadium – Summa Field. The game, which marks the return of UA head coach Terry Bowden to the Football Bowl Subdivision sideline, is scheduled to kickoff at 7 p.m. ET and will be carried by ESPN3.

Five randomly selected fans who buy a ticket through a special Facebook promotion will become eligible for media credentials and will then be asked to engaged social media channels from the press level of InfoCision Stadium.

Additionally, invited members of the University student body will participate in the behind-the-scenes media experience, and those who cover the Zips for non-traditional media outlets will also have an opportunity to be involved. The group of correspondents will be provided access to the field during pregame warm ups and the postgame press conference with Coach Bowden.

Twitter and Facebook content will be integrated with the traditional stadium gameday experience and fans will be asked to use the hashtag #ZipsGameday when tweeting about the game.

The social media theme will extend to "Hoppy Hour", a pre-game professional networking event to be held prior to the game outside of the stadium. A ticket to "Hoppy Hour", which includes a general admission seat at that night's game, costs $20, and can be purchased by contacting The C.P. and Cornelia S. Chima Athletics Ticket Office at 1-888-99-AKRON (25766) between 9 a.m. and 5 p.m. ET, Monday through Friday.

The Aug. 30 event will also be the first stop on the Mid-American Conference's Football Social Media Road Tour, with a select number of fan correspondents covering via social media a game involving at least one league team each week throughout the season. Click here to apply for an opportunity to be part of the tour.

The Social Media Night announcement follows the launch of the Zips' revamped Social Media Directory, which conveniently catalogs each of its social media channels and provides a listing of Twitter accounts by team, head coach and staff member – making it easier than ever for fans to follow their favorite UA team and other happenings around the department and University.

Zips Athletics also recently activated its new Zips RooWards Social Rewards web site, in conjunction with Lodestone Sports.